vomFASS Claremont Celebrates 5 Year Anniversary

A Unique Celebration Complete with a “Unicorn Party” 

A crowd gathers with anticipation outside of the vomFASS Claremont shop as they kick-off the event!

For Kim Peeples and her team at vomFASS Claremont, October 2018 marked a major milestone in the very accomplished life of her store—its 5-year anniversary!!! To celebrate such a special event—as well as her most successful year to date—Kim planned four days of interactive events including special guests from the culinary community, exclusive product demonstrations, in-store tastings and more.

“What a wonderful four-day event celebrating vomFASS Claremont’s 5-year Anniversary! From the VIP Chamber and Friends Event, to the launch of new VIOLAS’ products, to Neil Saavedra of The Fork Report all on hand to celebrate a major milestone, this was an event to remember,” said Elaine Sugimura, CEO of vomFASS USA. “We, at vomFASS USA, want to congratulate Kim, Jared and the team for all their efforts as this was the Unicorn Event of the Year! Congratulations and here’s to your continued success! It was a pleasure to be there and witness all of the support from the community and beyond,” said Sugimura.

Kim Peeples, owner of vomFASS Claremont, with Viola Fuchs, founder of VIOLAS’ Spices and Gourmet Foods

“We were in awe of the amount of love and support we felt from the Claremont Community for our 5th Anniversary Ribbon Cutting and Celebration. Claremont is the perfect environment to grow a small business, and we are blessed to be a part of it and to call this community, friend,” said Peeples.

The guest of honor was none other than Viola Fuchs, founder of the German retail franchise concept “VIOLAS’ Spices and Gourmet Foods”, who traveled all the way from her home in Hamburg for the event. VIOLAS’ and vomFASS recently formed a partnership to add her exclusive line of spices to the vomFASS product line as well introduce a new franchise opportunity for entrepreneurs in US market.

“First of all, it was such a pleasure to have seen Kim and her team in action. It was so great to see how they interacted with customers to create such an inviting and fun in-store atmosphere,” said Fuchs. “The whole Claremont community really enjoyed the party! We had yummy food featuring VIOLAS’ Spices and vomFASS products, as well amazing drinks made with our Unicorn Magic Sea Salt,” she said.

Shop owner Kim Peeples, left, with partner Denise Solis and General Manager Jared Chapman.

The “Unicorn” themed celebration was inspired by VIOLAS’ Unicorn Magic Sea Salt—a sweet-and-salty creation consisting of sea salt, caramel and colorful sprinkles—which provides a great example of what makes VIOLAS’ so special. “Offering unique products you won’t find anywhere else is a very important part of the VIOLAS’ philosophy. We pay close attention to market trends when developing new products and of course only use the finest ingredients,” said Fuchs when asked about the very popular Unicorn Magic Salt. “Unicorns are a very popular in Germany right now and we wanted to be a part of this trend. We aimed to create a product that embodies the fun and magical side of unicorns while also being delicious and easy to use. It’s fantastic on everything from ice cream and sweets to cocktails and salty dishes. You can even create a whole party around this little grinder!”, she said.

Guest of honor Viola Fuchs with party goers and a photo-bombing unicorn!!

“We were honored to host Viola Fuchs at our vomFASS Claremont, CA location and kick-off the launch of the VIOLAS’ brand in the US. Our customers immediately fell in love with VIOLAS’ unique, handcrafted spices and gourmet foods. All ages were drawn to VIOLAS’ Unicorn Magic Sea Salt,” said Peeples when asked about her thoughts on the partnership with VIOLAS’. Other favorites from the event included Spice Up Your Eggs, Arabian Coffee Flavor Blend and Seasoning Salt for French Fries, to name a few. “VIOLAS’ is the perfect complement to the existing vomFASS product offering. Combining the two brands creates endless culinary and gifting opportunities for our customers,” she said.

When asked about working with vomFASS, Fuchs stated, “This new partnership with vomFASS is interesting because their oils and vinegars complement our spices so well. We both highly value quality ingredients and are consistently creating innovative products to continue to lead the industry. vomFASS is already established in the US and we look forward to growing stronger together. Our customer demographics are very similar, so we are excited about introducing our fun line of products to a new customer base.”


Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states in the United States regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.