VomFASS Opens At World Famous Mall of America

By Toni Jakovec
Tamra Kramer is a very busy lady. With just 2 weeks before her Grand Opening in the Mall of America, she took time out to tell us a bit about it.
Toni Jakovec:  The Mall of America is quite an auspicious location.  Good for you!  Why don’t you tell us something about America’s largest shopping mall?
Tamra Kramer:  Thank you.  I love to tell people about the Mall.  The idea began when the Twins and the Vikings moved from the Metropolitan Stadium to the Metrodome in downtown Minneapolis.  That opened up 78 prime acres of accessible real estate just a mile and half from the airport.  The Bloomington Port Authority purchased the site and began the process of development, ultimately choosing the proposal by the Ghermezian brothers in 1986 to develop the nation’s largest retail and entertainment complex.  In 1992, the Mall of America opened its doors.  I believe the headline that day in the newspaper was “Why Minnesota?”
TJ:  As a matter of fact, I had the same question.
TK:  Believe it or not, the very first indoor mall, Southland Center, was built in Edina, Minnesota in 1956.  The Mall of America is following in a proud Minnesota history of innovations.
TJ:  So I see.  What kind of customers does the Mall of America draw?
TK:  The goal was to build a destination attraction, more than just a shopping mall. It has an unusual mix of retail and entertainment.  This way visitors have the chance to shop their favorite stores as well as see a movie, ride a roller coaster or meet their favorite celebrity. The Mall of America has surpassed all expectations and changed the way people shop.  It is now one of the most visited destinations in the United States with 40 million visitors to Mall of America annually, which is more than the combined populations of North Dakota, South Dakota, Iowa…and Canada!TJ:  You certainly did your research Tamra.TK:  Well this was exactly the kind of challenge I was looking for.  As you see, we are very innovative here in Minnesota, and it is my goal to bring the exciting concepts of vomFASS to our customers.

TJ:  I understand you have two different vomFASS stores.

TK:  We do.  The shop-in-a-shop at Kowalski’s Market is a vomFASS Oil, Vinegar and Spice store with a carefully selected product line.  The shop at the Mall of America will be the first vomFASS to offer the complete product line of Oils, Vinegars, Spices, Wines, Liqueurs and Spirits. These are just the first two of five I plan to open.

TJ:  Tamra, what is your projected opening date?

TK:  April 25th!  We are in crunch mode.  We have plans in place for April 29th through May 1st as our Grand Opening.  We will be having a friends and family event to work out all the kinks before the actual Grand Opening.

TJ:  I know you are terribly busy, but perhaps you’d like to share a recipe with us?

TK:  Yes I would, except I like to cook with “un-recipes”, in other words, I prefer to combine a few ingredients without all the measuring and precision.  A bit more creative, but less precise.  How would that work?

TJ:  Sounds good to me.  I think that’s the way a lot of people cook.

Tamra’s Lemon Mint Un-Recipe
Asparagus Small
Ingredients:1 lb. fresh asparagus, trimmed
vomFASS Lemon Extra Virgin Olive Oil
Dried Mint, crumbled
Salt & Pepper
Preparation:Preheat oven to 400°. Place trimmed asparagus on backing sheet and drizzle with vomFASS Lemon Extra Virgin Olive Oil.  Sprinkle mint, salt & pepper over spears.  Gently roll the asparagus around in the baking sheet to completely coat with oil and seasonings.  Roast for 10 minutes; serve hot.

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