There’s No Business Like Small Business

Owning their own small business is a dream come true for most entrepreneurs and celebrating the enormous contribution these businesses make to our economy is what Small Business Saturday (SBS) is all about.  American Express initiated the SBS concept and has been championing the annual campaign actively over the past 7 years. According to the Small Business Administration, franchises employ roughly 8 million people and make up 40% of all American retail jobs. The vomFASS franchise family eagerly participates in this nation-wide promotion through individually tailored marketing to each shops customer base and community.

Last year over 112 million consumers shopped at small businesses – including restaurants, retailers and more – on Small Business Saturday, marking a 13 percent increase from 2015. Additionally, total spending among U.S. consumers who were aware of Small Business Saturday reached $15.4 billion.  This promotion has proved to be extremely successful and continues to inform the public of the importance and vitality of small businesses.

The importance of small businesses to the economy was dramatically illustrated last year in the House of Representatives with their resolution 886 marking 11/26/16 as Small Business Saturday, where it was stated for the record:

There are over 28,700,000 small businesses in the United States

  • Small businesses represent 99.7 percent of all businesses with employees in the United States
  • Small businesses employ over 49 percent of the employees in the private sector in the United States
  • Small businesses pay over 42 percent of the total payroll of the employees in the private sector in the United States
  • Small businesses constitute nearly 98 percent of firms exporting goods
  • Small businesses are responsible for more than 46 percent of private sector output
  • Small businesses generated 63 percent of net new jobs created over the past 20 years

Speaking to several vomFASS franchise owners, we asked what plans they had to promote Small Business Saturday.  Here are a few examples:


Photo: A. Von Ballmoos

St. Louis, MO – Anita Von Ballmoos is featuring a complementary wine tasting from 1-3 pm.offering and offering a 10% customer appreciation savings on all purchases.


Photo: M. and D. Burkey

Plano, TX – With two shops in this bustling Dallas suburb, Denise Burkey has one shop and her son Patrick runs the other.  Patrick landed a prestigious spot with 150 select small businesses to participate in a Dallas Gifting Expo for SBS.  There they will offer pre-wrapped gift baskets and packages as well as passing out “come-back” coupons and fliers for $10 off any purchase over $50.


Photo: J. Reynolds and J. Finley

Crestview, KY – Jeff Finely will present a “spend a little – get a little” promotion.  There will be free gifts with purchases in 3 separate increments from over $100; over $250 and purchases over $500 will include a $50 gift certificate.


Photo: J. and C. Cavalieri

San Diego, CA – Colleen Cavalieri is combining events for the day.  There will be muffins & mimosas in the morning with a wine & cheese tasting in the afternoon.  Additionally she will offer a gift with purchase for shoppers.  A $75 sale will include a choice of one gift and a $100 purchase will offer the choice of two gifts.


Photo: A. Morrison

Madison, WI – Ashley Morrison of the State Street shop will offer a very generous 15% discount on all items purchased.


The success of SBS is a marketing marvel.  Launched on November 27, 2010, the first SBS was structured by American Express who advertised heavily and encouraged shoppers to support small businesses on the designated day. The following year SBS received a ringing endorsement from President Obama, governors, mayors and senators.  The US Senate officially recognized November 26, 2011 as Small Business Saturday.

By 2012 the little day that could boasted 73.9 million people shopping in small businesses, reported by the Small Business Saturday Consumer Insight Survey independently conducted by Redshift Research.  American Express actively invited small businesses to promote the day with personalized ads appearing across the web.

2013 advanced the concept with 1450+ neighborhood champions signed up to rally their communities pledging support as individuals, neighborhoods and local organizations. And, in 2014, an estimated 14.3 billion was spend on SBS as reported by the Small Business Saturday Consumer Insight Survey independently conducted by Ebiquity on 11/30/14.  Since 2010, 88 million shoppers have “shopped small.” If these past years are an indicator, 2017 promises to raise the bar even higher.

The Forbes article by Rohit Arora recently (11/21/15) took an in-depth look at SBS and its appeal to consumers:

“Small businesses power the U.S. economy. In fact, according to the SBA, they represent 54% of all domestic sales and generate approximately 40% of all retail jobs. Small businesses add vibrancy and strengthen communities, as well as their local economies.

Small stores pride themselves on high levels of customer service, the one-on-one attention that big box retailers simply cannot offer.  While typically small retailers cannot compete well on price, they can offer unique items, helpful service, and the personal touch that seems to get lost in the Black Friday hysteria. Smart retailers partner with other businesses, such as nearby restaurants, on special promotions to generate added value for customers. Savvy marketers will take it another step and promote deals and partnerships on social media with the hash tags #SmallBusinessSaturday and #ShopSmall.

It is important that we remember to shop local at the stores that support our community not just on Small Business Saturday, but all throughout the year. Small business is the key to the American economy and this annual initiative has evolved as a great way to offer support to the great entrepreneurs of our country.”

At vomFASS small business is celebrated every day, but SBS is the perfect reminder to support and patronize locally owned business.  Stop by this Saturday and Look, Taste, Enjoy.

 

vomFASS Cranberry Apple Chutney is the ultimate condiment for your Thanksgiving table.  Easy to make and incredibly flavorful, this spin on the traditional will become a welcome addition to your holiday menus.

vomFASS Cranberry Apple Chutney 

Cranberry sauce? Out of a can? Not this year!

Ingredients:

  • 2 large Granny Smith apples, peeled, cored & chopped
  • 1/2 cup Onion, chopped
  • 1/2 cup Dried cranberries
  • 1/4 cup vomFASS Cranberry Vinegar
  • 1/4 cup Brown sugar, packed
  • 1 T. Orange zest
  • 1 T. Ginger, grated
  • 1/2 t. Allspice
  • 1 t. Mustard seeds

Directions:

  1. Combine all ingredients in a medium saucepan, stir well.
  2. Bring to a boil; reduce heat and simmer, covered, for 40 minutes.
  3. Remove cover and simmer over low heat to reduce excess liquid; let cool.
  4. Cover and refrigerate for up to 2 weeks.

Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states in the United States regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.