How Gourmet Franchises Create An Experience That Keeps Customers Coming Back

gourmet franchises

Think about your last grocery shopping experience.

It probably wasn’t especially memorable, right?

Most of us really don’t expect to have outstanding experiences when we shop for food and drink simply because we’re used to driving to the store, grabbing what we need off the shelf, getting in line to check out, and getting on with our day.

At vomFASS, we do our best to shatter that expectation every time a customer walks in the door. Unlike your typical grocer, gourmet food and drink providers can to go much further than simply offering fully stocked shelves. At vomFASS, we’ve designed our stores to do more than offer a space to find products––we give visitors an interactive experience they won’t soon forget.

The idea is simple: combine an entertaining, personalized experience with visually-stunning arrangements and exclusive products from all around the world to give each person that walks through the door a hands-on in-store experience that keeps them coming back time and time again.

Creating an engaging gourmet food and drink experience that “Wows” visitors

Commonly referred to as “retail theater,” many of our favorite stores across many different industries have shifted their approach to retail by making the in-person shopping experience more fun and engaging than what’s possible through an online store.

Here at vomFASS, we offer many ways for customers to browse and shop for our exclusive products, but staying true to the gourmet traditions found all throughout history, we strive to connect with our customers in person––tailoring each experience directly to the flavors they love most. That’s why we’re proud to give our franchise partners the tools, training and resources needed to become way more than just a storeowner.

The components of a successful gourmet experience in action

So, now you might be asking, “how does this actually come together inside the store?”

It’s a pretty simple formula that when done right, creates a strong impression on customers and gives franchise partners the satisfaction of knowing they’ve gained a lasting customer by giving them an experience they didn’t expect.

The finest products

The first and most important piece of our unique experience-first strategy is our gourmet product selection. We scour the world to find the most robust flavors to bring to our customers, so presenting these unique products takes an equally unique approach. Staying true to the roots of tradition, we stock our stores with tapped wooden casks and elegant amphorae allowing visitors to savor it all for themselves with product samples right in the store.

Unlike other boutique retailers who seal their products up on the shelf to gather dust, we make our selection of oils, vinegars, and spirits highly accessible to everyone. The taste does the talking.

Engaged staff

Another important component of the gourmet experience are the staff. As a franchise partner, you’ll be at the helm of a team dedicated to connecting visitors to the products they’re going to cherish most.

Instead of idling at a cash register waiting for the customer to come to you, you’ll take an active role in their gourmet journey as soon as they step inside by offering recommendations, describing our products, and answering the many questions newcomers have when they discover a truly gourmet experience for the first time.

An inviting store atmosphere

The last component of our experience-driven approach is the in-store atmosphere. We team up with skilled designers to create a space that balances functionality, style, and the vomFASS branding profile into an interior that is warm, inviting, and intimate––a welcomed change of scenery from the stale feeling of a typical grocery store.

Together, all of these elements combine to create an experience that delivers outstanding products, world-class service, and a brand new way to shop. As a franchise partner, you’ll have the satisfaction of knowing that the growth of your business comes from giving customers an experience they truly value.

If you’re looking for a franchise opportunity unlike all the rest and want to share your passion for excellence with a community of customers, contact us today for more information about getting started.

Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states in the United States regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.