Franchise Showcase: Kim Peeples on Franchise Due Diligence and the vomFASS Experience


Investing in a franchise is no small undertaking. The franchise market is enormous, and finding the best franchise opportunity for you can be an intense process, especially for those new to franchising.

Luckily, there are a number of services geared specifically to help those filter listings to something more manageable. After finding an opportunity you think might have potential, the next step is to perform meaningful due diligence and thorough research on the franchise opportunity. Our oil and vinegar franchise, vomFASS, strives to set itself apart from other unique franchise opportunities by playing an active role in our franchisees’ research—we provide ample assistance and information throughout the application process.

We recently sat down with Kim Peeples shortly before the grand opening of her brand new vomFASS location in Claremont, California to find out more about her experience with the vomFASS Franchise team during the initial stages of her research.

Narrowing the list down to serious candidates

Kim and her partner Denise narrowed their initial search for franchises down to a manageable list they could better tackle individually. Fortunately for Kim and Denise, vomFASS was at the very top of the list. After exploring the brand online, Kim and Denise were slightly stunned by how well vomFASS seemed to fit the franchise profile they envisioned for themselves.

Skeptical that such a perfect fit could have surfaced so quickly, Kim and Denise put vomFASS on the backburner and set out to explore other options to determine whether or not the opportunity was indeed too good to be true.

Summing up the rationale behind her decision to continue looking, Kim compared the need for thorough research to any other major investment.

“Just like looking for a new home, you don’t buy the first house you come into.”


vomFASS keeps its edge over other franchise opportunities

Returning to the list of possible candidates after highlighting vomFASS, Kim recalled looking into a number of other franchises. Although some showed potential, nothing seemed to provide the kind of unique and potentially profitable franchise opportunity that vomFASS offered. After diligent consideration and an open-minded approach to other opportunities, vomFASS was still at the top of the list.

Confident they had made the best possible decision, Kim and Denise began researching the brand more rigorously and began gleaning more personal insights from the franchise partners themselves.

Forging a unique brand relationship

In addition to a casual meeting to discuss business ideas and possibilities within the franchise, Kim and Denise were given an opportunity to see a vomFASS location in action. Particularly exciting to them were the positive experiences customers had when interacting with vomFASS’ products for the first time.

vom-fass-franchise-claremont-2“I experienced that magical moment on their face when they’re trying the products and I just said, ‘Wow, this is great!”

Feeling even more confident they found the opportunity right for them, Kim attended a discovery session geared towards giving those interested in the next steps of the franchise process a place to learn about the brand from the inside out. Worried she might be swept away by the people and products of the company, she brought along her father—an experienced franchisee himself for guidance and a fresh take on the business.

After carefully considering each dimension of the franchise, he, too was enamored by the products and management system connecting Franchise Partners to the community.

Working hand-in-hand to find the best possible location

Having solidified their decision to become a franchise partner, Kim and Denise reached out to vomFASS for guidance finding the right franchise location for generating the best business results.

“They held my hand throughout the whole process, and I think if I didn’t want my hand held, they wouldn’t have held my hand. This was one place where I really needed their guidance and expertise. You just don’t get service like that in this day and age. That’s when I knew we were in this together.”

We’ll continue to showcase Kim and Denise as well as other vomFASS Franchise Partners in future blog posts.

Kim Peeples is a vomFASS Franchise Partner in Claremont, California. Visit her location’s website andFacebook page for more information about vomFASS products in the area.

Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states in the United States regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.