Franchise Eye Candy

Nothing is more welcome or seductive to the weary shopper than a lavishly decorated retail window.  Brilliant colors and shiny new items are artistically displayed under perfect lighting, tempting even the most skeptical passerby.  Every product nuance is dramatically emphasized and the window’s framed vignette is a promise of the delights just within the shop’s door.  If this all sounds a bit too much like a “Masterpiece Theater” episode, it is important to point out that strategic window displays do indeed drive business. 

retail window display

Seasonally decorated windows are especially effective for retail sales.  The Madison vomFASS shop windows have been beautifully transformed into wintery wonderlands utilizing traditional red and green décor.  A bountiful fir tree trimmed with bright lights and old fashioned ornaments tempt shoppers with customary gift giving thoughts and ideas.


Every franchisee knows that today’s customer lives in a visually stimulating world.  It takes imaginative displays to attract sophisticated customers.  Frequent display updates re-energize a returning customer base and stimulate sales.  Floor moves are vital to intrigue frequent customers, build brand awareness and thoughtful product re-placement always produces a boost in sales.


It is important to time window displays and floor moves with an eye toward upcoming holidays and national, regional or local celebrations.  These topical decorations engage the customer and deepen the relationships between customer and store as well as community and store.  It is also vital to update the shop’s décor immediately after the holiday or event has passed.  This keeps the shop and products fresh to both loyal and new customers.


vomFASS is well known for great customer service and exceptional products.  Why not strive to make vomFASS equally well known and respected for extraordinary product displays and creative window decorations?


Sweet and crunchy biscotti is the perfect accompaniment to that hot cup of coffee on these wintery mornings.  Here’s a terrific recipe for holiday biscotti with deep red dried cranberries and cheerfully green pistachios.  It’s easier than you’d expect and makes a welcome gift.



From Toni’s Kitchen



¼ cup vomFASS Plum Seed Oil

¾ cup Sugar

2 teaspoons Vanilla Extract

2 Eggs, room temperature

1 ¾ cup All Purpose Flour

¼ teaspoon Salt

1 teaspoon Baking Powder

½ cup Dried Cranberries

1 ½ cups Pistachio Nuts (1lb. if in the shells)





Preheat oven to 300º.


In a large bowl mix oil & sugar until well blended.  Mix in vanilla then beat in the eggs.  In another large bowl, combine flour, salt & baking powder; gradually stir into egg mixture.  Mix cranberries and nuts in by hand.


Line the sheet pan with parchment paper & turn dough onto pan; form into one log, 12″ long by about 5-6″ wide and 2-3″ high.  Dough will be very sticky; wet hands with cool water to handle dough more easily.


Bake for 35-45 minutes in the preheated oven, or until logs are light brown.  Remove from oven and set aside to cool for at least 10 minutes.  Reduce oven heat to 275º.


Cut log on the diagonal into 3/4″ thick slices.  Lay on sides on a fresh parchment covered sheet pan.  Bake approximately 8-10 minutes, or until dry; cool.


Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states in the United States regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.