First Full Concept vomFASS and VIOLAS’ Store Opens in the US!!!

First Full Concept vomFASS and VIOLAS’ Store Opens in the US!!!

Our Franchise Development Team is pleased to announce that the first full concept combination vomFASS & VIOLAS’ Spices and Gourmet Foods Franchise is now open for business in Duluth, Georgia.  This new store concept fits so seamlessly with the unique in-store tasting experience of vomFASS—also referred to as “retail-theater”—upon which the original franchise was founded 25 years ago in Germany.

VIOLAS’ merchandising in the new store.

With an expanded product assortment, modern merchandising focus and a flair for the creative, the goal is to continue to be an innovative market leader in the gourmet food space with strategic expansion in select markets.  By combining the award winning vomFASS oils and vinegars with innovative gourmet foods and exclusive spices from VIOLAS’, we’ve created a contemporary store concept that provides the perfect solution for the entrepreneur seeking a gourmet/artisanal franchise opportunity in any state but especially those states that have prohibitive alcohol laws.

Like vomFASS, VIOLAS’ is a gourmet retail franchise concept founded in Germany.  Specializing in exclusive spices, unique salts, rubs and gourmet foods, the product mix pairs perfectly with the industry leading oils and vinegars of vomFASS to create an in-store experience that will be remembered long after customers leave the store.

vomFASS oils and gourmet foods

Since February 2013, VIOLAS’ has successfully opened 22 franchise operations and two corporate shops throughout Germany.  vomFASS and VIOLAS’ formed an exclusive partnership in early 2018, bringing a line of exclusive products and a new franchising opportunity to the United States.

“We are extremely excited to officially begin a new chapter in our franchising operations with the launch of this new combination store concept,” said Elaine Sugimura, CEO of vomFASS USA.  “Both brands view this as a huge growth opportunity in the dynamic U.S. markets and we are eagerly seeking the right franchisees to join our system,” said Sugimura.

In many locations, opening a traditional vomFASS store is very challenging due to restrictive alcohol laws.  Alcohol licensing can also be a huge expense depending on your location.  With over 400 new items from VIOLAS’, it’s now possible to merchandise a full store with oils, vinegars, gourmet foods and spices.  Not only does this open many new territories across the country, it also offers an alternative where liquor licenses are too costly.

“Time and time again, we’ve identified perfect locations for vomFASS shops only to find out we can’t offer alcohol,” said Kevin Frain, COO of vomFASS USA.  “We look forward to exploring new opportunities in hot markets to continue to grow both brands and establish a true national presence, which will in turn benefit all current and future franchisees.  The vomFASS & VIOLAS’ store concept also provides another option for entrepreneurs who want to be in the gourmet food space, but may not be passionate about spirits and liqueurs,” said Frain.

Does this new store concept sound like a perfect fit for you?  Please contact us at for additional information about owning your own shop!

Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states in the United States regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.