Change nothing and nothing Changes !

January 1, 2016
By: Toni Jakovic

Dave Woggon

Dave Woggon, President
Phoenix Funding Source

We had a chance to speak with Dave Woggon last week.  Dave has been a strong proponent of vomFASS franchising and has arranged the financial instruments for many franchisees.  He is always eager to share his financial acumen and expertise. The start of the New Year affords the perfect opportunity to gain a little this funding guru.

Dave:  A couple of months ago, I spoke to a good friend of mine, who is a very successful Business Coach. He shared something profound with me.  I hope this is helpful for you in your journey toward becoming a business owner.  He recommended a formula for making any major changes in your life, career, health, relationships or any other major decisions.

D x V + F > R

Managing this formula is critically important to making the right choices.  When you consider business ownership, use this valuable formula as a guide while you explore and plan for your new future.

D = Your Dissatisfaction in your current life or career pattern which can motivate you to become a business owner and finally take control over your own future.

V = Your Vision or desire for a better future, a better career, a better life that will come from being in the right business for you.

F = The First Step in moving forward and the effort to take this step.

R= Your Resistance to making the change.

First ask yourself, “What is your dissatisfaction with your most recent situation?”  Is it the travel (too much, too little)?  Politics?  Downsizing?  Lack of balance?  Lack of upward mobility or income potential?  If you don’t make the change, will you look back one day at the end of your career with regret? What legacy do you want to leave for your loved ones?

Then, “What is your vision of the change you’d like to see?”  Can you gain control over your own calendar, your own future, your own destiny. How will your life be better?

And, “What’s your next step?”  Knowing the first step often overcomes the inertia of having to take it. It could be just making the decision to discover more or it could be to say “yes” to what you know in your heart is right for you and your future. “If it’s to be, it’s up to me.”

Finally, “What’s holding you back?” Most people are resistant to change.  If it is a good change, this resistance is typically rooted in fear—the fear of the unknown or in bad habits. This keeps people in their comfort zone, even if it’s not healthy for them or based on reality. Fear is what prevents capable people from being doers rather than just dreamers.  This resistance can be reduced by proper planning, talking to people who’ve walked the same road before you or by joining an established system with a proven track record (such as a franchise).

In order for change to take place, the weight of our Dissatisfaction multiplied by our Vision of a better life and the addition of our First Step has to be GREATER (>) than our Resistance to change in order for change to take place.

So, what can you do to pro-actively increase the left side and decrease the right side of your formula?  If your desire to have your own business is bigger than any obstacle(s) you will face, you can reach your dream of business ownership. While I didn’t understand it at the time, looking back I had applied this formula in my own transition into business ownership back in 2004. Had I understood it earlier and applied it to myself pro-actively, I would have made the decision several years earlier and been able to enjoy the rewards even sooner. I have been self-employed for 11 years now and have no desire to ever work for someone else again.

I know it is very difficult to move forward if you are not comfortable with your funding options. When the time is right, I am here to help you secure your funding.  If there is anything I can do to help you along your journey, I would be delighted to do so. Please feel free to contact me as you consider the wonderful opportunity to join the vomFASS franchise family.

Best Wishes and may you find the independence you desire.



David J. Woggon, President

Phoenix Funding Source

Direct: 608.526.1169

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Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states in the United States regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.