Celebrating 20 Years in Franchising

From the picturesque village of Waldburg, Germany (Lake Constance District), the Kiderlen family began importing wine from South Tyrol, Italy, in the early 1960’s.  Twenty five years later, a wine business in Biberach, Germany was acquired and the sales of bulk goods from barrels was started.

kiderlen trucking

(Truck photo from the original Kiderlen family import business, circa 1960)

During this time, young Johannes Kiderlen, who was trained originally as a cooper, began his studies of beverage technologies at the University of Applied Science in Geisenheim, Germany.   Johannes then took over the reins of the family´s import business.    One of his first duties was to order a few thousand sherry bottles, but bulk liters of sherry were delivered instead!  This left Johannes with two options:  throw all the sherry away or bottle it.  He decided to fill old whiskey and wine casks with sherry and sell it in his local “beverage” stores.

The vomFASS concept started due to the mistake he made in his order!  The “from the barrel” concept was highly successful and became the wellspring of a new business idea.  Johannes then reorganized the business to focus on five key components: fruit vinegars, exquisite oils, selected wines, outstanding liqueurs and exclusive spirits.

The first vomFASS store opened on March 23, 1994 in Regensburg, Germany, and just one short week later, the second store followed in Aalen, Germany.  Within 6 months two more stores were opened, one in Landshut and the other in Nürnberg, both in Germany.  The growth of the vomFASS concept has seen a steady rise since its inception and this year will mark the 20th anniversary of this highly successful enterprise.

The concept of dispensing tastes and samples of these exquisite products and then offering a myriad of glistening bottles and sizes has contributed substantially to the success vomFASS enjoys from its loyal customers and many franchisees.  Johannes’s unique original concept and practical experience became the foundation of the company’s guiding objective – “Only the best, always.”

 “The vomFASS mission is to provide our customers with a Mediterranean way of sampling and savoring the finest, premium quality, artisanal products, directly from the cask – with a commitment to uncompromising levels of customer satisfaction.” Johannes Kiderlen

This lofty mission is accomplished through close relationships with growers and producers of the highest quality products from the Swiss Alps to the shores of the Mediterranean.    These producers follow strict guidelines for careful cultivation and natural harvesting methods with a strong emphasis on land stewardship, current growing conditions, maturation periods and extraction methods.  Once these standards are met, the products are sealed in patented, airtight containers and shipped fresh from around the world, ensuring they come in contact with air and sunlight only at the moment of tasting or bottling.

The achievement of Johannes Kiderlen´s concept is demonstrated in the over 300 stores now flourishing under the vomFASS brand.  vomFASS has become one of the most successful franchise systems in Germany, where it is ranked among the Top 30 franchise businesses and is considered one of the main trendsetters in the beverages and trade sector.  The astounding proliferation of vomFASS and vomFASS USA stores now include locations in the following countries:

Australia                    Austria                       Bahrain                      Belgium              Brazil

Canada                      Czech Republic       Denmark                    Dubai                  France

Israel                          Italy                             Hungary                    Japan                  Latvia

Luxembourg             Malaysia                    Mexico                       Philippines         Poland

Romania                    Russia                       Singapore                 South Korea     Spain

Switzerland               Taiwan                       Thailand                    United Kingdom USA


In addition to the business success vomFASS has earned, perhaps the crowning achievements are the numerous awards at international tasting and culinary events that these exquisite products have received. Here is a short list of international awards vomFASS products have received:

3 stars Superior Taste Award, awarded by iTQi (The International Taste & Quality Institute

Golden medal, awarded by DLG (German agriculture society)

Franchise and Business Awards vomFASS AG 

  • Best German Franchise System 2010
  • Retail Franchise of the Year 2012
  • Winner of the German trade award – Zukunftspreis Handel 2010

Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states in the United States regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.