A Cooperative Approach To Gourmet Food And Drink Franchising


Whether you’ve decided to move forward with a plan to franchise or are simply interested in learning more about what options are available for those ready to own a store for themselves, there are many questions that prospective franchisees consider before making their decision.

One question that can have a huge effect on someone’s decision is the franchiser’s approach to competition. From the standpoint of a business owner, this can often be one of the key decision points that ultimately determines whether or not that particular franchise is suitable for the location you’re interested in establishing the business.

While some franchise options engage in strict competition with other businesses, the gourmet food and drink industry represents a market built on mutual cooperation and constructive business attitudes toward those interested in providing a different dimension of service to gourmet-minded consumers.

Here at vomFASS, we not only regard similar gourmet businesses as beneficial to the business value of a particular area, we’ve actually found that when located near other gourmet destinations, vomFASS stores can actually benefit from this kind of market environment.

Expanding the gourmet experience within a larger community

Although it might seem counter-intuitive at first, gourmet product and service providers establish a uniquely cooperative dynamic when placed in proximity of one another. Consider the following scenario to understand how it works from a customer’s perspective:

Returning home from work, you decide you’d like to put together a new recipe that a friend shared with you some time ago. With very little time to spend shopping for what you need, you consider where you can quickly pick up the ingredients you need.

You could go to your local grocer––after all everything you’ll need is there in one place. But not wanting to compromise quality with basic grocery items, you remember there are a number of gourmet providers within walking distance of each other.

In just as much time it would have taken you to pick up what you needed at the grocery store, you’re able to move from your local farm-fresh butcher to your favorite oil and vinegar store before wrapping up your shopping at an imported spice store.

Together, all businesses have benefited from the convenience of being able to accomplish multiple shopping tasks without having to drive across town.

Realizing your role within a larger gourmet lifestyle

At vomFASS, we value the role we play in our customers’ lives, and are keenly aware that our unique service is just one part of a much broader gourmet lifestyle encompassing other products, services, and experiences.

While we’re continuously expanding our catalog of world-renowned oils, vinegars, spirits and spices, our commitment to delivering a personalized gourmet experience means providing a specialty food and drink service that focuses on quality over sheer quantity.

Traditionally, gourmet chefs utilize a network of fine food and drink providers who are experts in the line of products they specialize in. We’ve adopted this model by bringing our specific expertise of oils,vinegars, spices, and spirits to customers all over the world.

As a member of the vomFASS Franchise family, you’ll become more than just a local food and drink provider––you’ll have the opportunity to be an expert resource for those looking to take their own dining experiences to the next level.

Combined with the farmer’s market mentality that contributes to our stores’ success in areas where gourmet service providers flourish, our personalized approach to expert-level customer service creates an atmosphere your customers will value and cherish time and time again.

If you’re looking for a franchise opportunity that values cooperative market practices by differentiating with a truly outstanding gourmet experience, contact us today for more information about getting started with a franchise of your very own.

Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states in the United States regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.