6 Myths and Facts About Franchising Today


For those who may be on the fence about moving forward with a franchise opportunity<, there are a number of misconceptions and commonly held beliefs about the business that can turn prospective owners away from taking the next step with a franchisor. If you've been told franchising isn't for you, it may be helpful to get a fresh perspective. Here are three common myths about franchising along with three lesser-known facts you can use to make an educated decision about franchising.

1. Franchisees have very little freedom as a business owner

When asked what aspect of the vomFASS franchising opportunity they find particularly enjoyable, our partners have repeatedly cited the freedom to manage their stores their own way. While franchising always involves a strong bond with a particular brand, we realize that the success of a vomFASS store relies heavily on the quality of personalized service owners and their teams are able to provide to customers within their communities.

We’ve crafted our franchising opportunity to give our partners the tools and training needed to establish a gourmet identity consistent with the vomFASS brand, but adaptable to the way you want to run the business.

2. Franchisors always put themselves ahead of their franchisees

Another common misconception about franchising involves an unstated intent of the franchisor to use the business model at the expense of the storeowners. This, too, is a myth. While virtually every franchisor requires an initial fee and royalty agreement, our brand relies on partners to establish and maintain healthy businesses in order to grow and improve together.

While the success of a particular store can never be guaranteed, many of our franchises have not only found their stores to be more successful than they had originally anticipated, but have also seen their store become a highly respected component of their larger community––a role that brings an even deeper level of satisfaction to vomFASS partners.

3. Franchisees need to be experts in their field

As a gourmet food and drink franchise that prides itself on breaking the mold, we at vomFASS don’t expect each of our partners to be industry experts in our product line the moment they decide to join the vomFASS family. Since we stock our shelves with nothing but the finest oils, vinegars, and spirits from around the world, we understand the world of gourmet food and drink may be very new to you.

This is why we offer our franchise opportunity to a wide variety of individuals who demonstrate a passion for delivering excellent service and have the skills needed to make the vomFASS brand a well-respected part of their community.

Lesser-known facts about franchising

The following facts were compiled from findings published from the International Franchising Association and HIS Global Insights.

1. During the past two years, the franchise sector has accounted for about 10 percent of all new jobs.When the numbers are totaled, franchises have created 184,000 new jobs throughout a variety of industries. When including those positions supporting the industry, the number of jobs jumps to 18 million.

2. The franchising sector is forecasted to grow faster than the broader economy. While definite figures remain to be seen, analysts have projected the franchise sector’s new business formation to grow 1.4 percent in the next year compared to 0.7 percent growth economy wide.

3. Franchising brings with it unique benefits you can’t find elsewhere. One of the biggest benefits to joining the vomFASS family of franchisees is the ability to usually spend less time figuring out what works and what doesn’t and more time growing a loyal base of customers craving a gourmet experience. With the vomFASS branding model at your side along with an extended team of other franchisees, you can get to work creating a network of customers behind a trusted brand unlike any other.

If you’re interested in joining the vomFASS team as a franchise owner, we’d like to hear from you. Speak with us about identifying the right city for a new franchise opportunity today.

Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states in the United States regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.