Internationally Acclaimed ‘From the Cask’ Oil, Vinegar, Wine, Spirits & Spices Retail Phenomenon Initiates Marketwide Expansion Plan for Northern Illinois
MADISON, Wis. – Tantalizing to the eye and irresistible to taste buds, vomFASS announced today plans to significantly enhance the brand’s footprint in several locations throughout the Chicagoland area.
The internationally acclaimed “from the cask” [the English translation of vomFASS] oil, vinegar, spirts and wine retail concept – where every in-shop product is ready for sampling – is exceeding expectations in its American franchising efforts. With nearly 30 U.S. locations currently in operation, the brand is on a trajectory to have more than 100 stores open in the next few years of franchising in key markets, such as Chicago.
“We’re continuing to exceed our growth goals and expand our footprint even further,” said Justin Gibson, president of vomFASS USA. “Chicago is an ideal market for our brand, with our distribution centers located in the area. The median household incomes and high education levels in communities throughout the northern and southern suburbs of Chicago are also very favorable for locating a vomFASS shop. We can’t wait to provide residents and visitors throughout the Chicagoland area with the ‘taste before you buy’ retail experience that vomFASS offers.”
vomFASS has spread like wildfire across Europe since the launch of the first German-based vomFASS less than twenty years ago. Since then, more than 300 franchise locations have opened worldwide and the brand has won numerous awards, including the National Honor Award in Germany in 2014. vomFASS has done extensive research in potential growth markets, discovering Chicagoland’s vast foodie population, and hopes to position a shop among the area’s other specialty food stores, such as Whole Foods, Trader Joe’s, Penzey Spice, Savory Spice and Sur La Table.
By selling hand-selected imported European oils, vinegars and spirits and offering an educationally flavorful environment for customers, vomFASS USA has eclipsed its projected growth this year. Gibson is finding savvy franchise investors and operators to bring the unique retail experience to key markets, including Chicago.
“Our franchise opportunities can’t be beat – we’re cultivating a diverse group of franchise partners who take the vomFASS concept to heart and become excellent shop owners in a very short time,” added Gibson, who brought the company to the U.S. in 2007 after falling in love with the concept while studying in Germany. “These are self-motivated, smart people who are entrepreneurial and ambitious. They excel in our thorough product-training program that provides them a knowledge base to interact with customers in an educational, yet intimate manner. Communities are falling in love with this concept.”
Franchise partners have found immense success with their independently owned and operated vomFASS Shops. The investment needed to own a vomFASS shop is approximately $250,000, which includes the initial franchise fee of $37,500. vomFASS is listed on the SBA Registry, a select group of pre-approved franchises.
vomFASS USA is a high-end retail franchise that offers a unique ‘from the cask’ customer experience, serving hand-selected imported European oils, vinegars, spices, spirits, wines and gourmet foods. By focusing on developing and maintaining local, trust-based relationships with store customers, vomFASS USA creates an unforgettable retail experience in every community it enters, offering an assortment of cooking classes and tasting events to educate and provide customers with knowledge to take home. There are 24 U.S. locations operating, many more in development and nearly 300 vomFASS shops worldwide. The vomFASS concept has spread like wildfire across Europe since its launch in Germany two decades ago. Numerous accolades have followed, including awards for Franchise of Year in Germany in 2010 and 2012. For more information, visit www.vomfassusa.com.