What a perfect way to end a successful week and another amazing IFA convention.
By Paul Rocchio, CFE
After wrapping up the International Franchise Association’s 55th Annual Convention in Las Vegas in February, IFA Senior Vice Pres., U.S., International Development and Conferences Scott Lehr, CFE, and I had another pressing matter to attend to — checking out vomFASS USA’s newest franchise location at the Canal Shoppes at the Venetian Hotel.
Upon entering the Venetian we wandered around the casino level looking upward at the signs for the Canal Shoppes. We spotted the sign and the escalator we needed to take and what we found at the top of the escalator made our trip well worth it!
We were met by vomFASS USA Pres. Justin Gibson and Dir. of Franchise Dev. Jeff Young and two of their team members, along with Jamie Izaks, president of All Points Public Relations, vomFASS USA’s PR firm. While studying abroad in Germany, Gibson was introduced to vomFASS and found his calling. The flagship location is in Madison, Wis., and together with his father, David, they launched the concept in the United States in 2008. Gibson and his team took us on a tour and most importantly for this self-proclaimed foodie, a tasting tour.
If by now you’re wondering, vomFASS is a premier specialty retailer of oils, vinegars, spirits, liqueurs and wine. It was all about the wow factor. Whether it was blueberry or apple balsamic vinegar or ginger sesame or porcini mushroom-infused oil, with each taste we found ourselves saying “Wow” along with other patrons. There are so many selections of spirits and wines to choose from, too. The grapefruit-infused liquor was my favorite. If I didn’t have to catch a flight, I could have easily stayed longer to taste all day. What a perfect way to end a long and successful week and another amazing IFA convention.
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