(Exerpt from Mashable)
17. From the Cask: vomFASS, Madison, WI
“The moment of inspiration came during my second trip to a vomFASS store in Germany. I was entranced and captivated by the spirits and liqueurs — ignoring the shop owners repeated entreaties to sample the vinegars. Before long, I complied with the shop owner’s request and sampled the Aceto Balsamico di Modena — Maletti. That was the instant I knew that the vomFASS concept would be a hit with U.S. foodies. Not only was the quality of the products unparalleled in my experience, but the product range meant that there was literally something for everyone in the shop.
Read the whole story at: http://mashable.com/2014/06/06/niche-businesses