Kim Peeples & Denise Solis Launching a ‘From the Cask’ Shopping Experience, Assuring Customers Love At First Taste
CLAREMONT, Calif. – One taste and you will be hooked.
Just ask Kim Peeples and Denise Solis, the entrepreneurial and life partners bringing vomFASS to Claremont. Promising an enlightening taste experience, vomFASS is an oil, vinegar, spirits, and wine retail concept. Every delicious product is ready for sampling “from the cask” [the English translation of vomFASS], and is encased in tantalizing cask pyramids, glass balloons and vinegar and oil crocks.
The shop will be located at 101 N. Indian Hill C2-100 in Claremont and will function as a gathering place for Claremont residents and visiting foodies to discover flavors that turn ordinary home-cooked meals and dinner parties into exceptional culinary creations.
“We are absolutely thrilled to bring Claremont a world-class brand known for delivering the best oils, vinegars, wines and spirits to customers with a taste-before-you-purchase offering,” Kim Peeples said. “This is a retail concept that truly absorbs people…it lives and breathes its slogan ‘look, taste and enjoy.’ When Denise and I first laid eyes on it, we fell in love with vomFASS so much so that we became shop owners. We simply can’t wait to share our passion for vomFASS with all who live and visit Claremont.”
The partners’ professional backgrounds provide them strong business acumen to draw from as shop operators — Peeples is a trained accountant who spent more than 20 years at the Home Shopping Network in both financial and operational roles, while Solis is a paralegal with experience working in family law. Earlier in life, Peeples spent time managing multiple TCBY franchise stores in Virginia before completing her accounting degree. The couples’ 23-year-old daughter will also help with the day-to-day running of the business.
“Kim and Denise are the perfect team to bring vomFASS to Claremont. They are talented professionals with success creating the sensory experience that defines our brand,” said Justin Gibson, president of Madison, Wis.-based vomFASS USA. “Given their drive, we’re confident they will be helping everyone in Claremont and in surrounding communities make the tastiest, healthiest decisions for years to come.”
vomFASS features handmade products from selected artisans who use traditional methods and follow exacting standards to produce their products. Peeples and Solis are passionate about seeking fresh, high-quality oils, vinegars, wines, and spirits from small producers in Europe and the United States. vomFASS only sources its products from partners using natural processes, sustainable agriculture and ethical sourcing.
Peeples and Solis will be taking a proactive approach to helping customers make sound cooking and dietary decisions, introducing customers to the health and taste benefits of a Mediterranean Diet. More of a lifestyle than a diet, the plan is reliant on plant foods such as vegetables, fruits, beans, whole grains, nuts, olives and olive oil, along with moderate amounts of cheese, yogurt, fish, poultry, eggs, and wine. These foods form the basis of the plan and provide the nutrition, antioxidants, vitamins, minerals, and fiber that protect against chronic disease.
The vomFASS concept has spread like wildfire across Europe since its launch in German less than twenty years ago. Since then, 300 vomFASS franchise locations have opened worldwide and the brand has won numerous accolades, including Franchise of Year in Germany in 2010 and 2012.
By selling hand-selected imported European oils, vinegars, and spirits and offering an educationally flavorful environment for customers, vomFASS USA has eclipsed projected growth figures this year. In just a few short years of franchising here in the United States, the concept has spread among entrepreneurs seeking a hands-on retail venture that encourages local community ties and embraces a distinct shopping experience.
Image by AlexiusHoratius (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons