Tamra Kramer Launches ‘From the Cask’ Retail Experience Across the Region, Opening First Location as a Shop-in-Shop in Kowalski’s Market
WOODBURY, Minn. – vomFASS will make its debut in the Twin Cities with a shop-inshop at Kowalski’s Market in Woodbury, opening later this month, that will introduce area foodies to its premium cooking and wellness oils, vinegars and spices. Later this year, the first of several stand-alone retail vomFASS store will offer the full range of vomFASS Oils, Vinegars, Spices, Wine and Spirits to the Twin Cities.
One taste, and you will be hooked. Just ask Tamra Kramer, the entrepreneur bringing vomFASS to the Twin Cities. Promising an enlightening taste experience, vomFASS is an oil, vinegar, spices, spirits and wine retail concept. Every delicious product is ready for sampling “from the cask” [the English translation of the German term “vomFASS”]. The casks includes pyramids of wooden barrels, rows of sparkling glass balloons and attractive vinegar and oil crocks.
Kramer has signed a multi-unit agreement to open vomFASS shops in the south Twin Cities metro, the first of which will be a specialty vomFASS oils, vinegars and spices shop-in-shop inside Kowalski’s Market Woodbury (at 8505 Valley Creek Road in Woodbury, Minn.) opening late July 2013. The shop-in-shop will be a prime first location for discerning foodies to discover flavors that turn ordinary home-cooked meals and dinner parties into exceptional culinary creations. Kramer expects to open the first of four vomFASS standalone shops in the Twin Cities metro area in late 2013 in the 50th & France neighborhood.
“I’m thrilled to be the first to bring this world-class brand to Twin Cities customers with a taste-before-you-purchase offering,” Kramer said. “This is a retail concept that truly engages people…it lives and breathes its slogan ‘look, taste and enjoy’ through product sampling in the store, as well as food and beverage demonstrations and classes.”
“We are excited to partner with Tamra to offer Kowalski’s Markets customers access to these unique, high quality products,” said Terri Bennis, Kowalski’s vice president of fresh food operations. “vomFASS’ customer experience philosophy aligns very well with that of Kowalski’s Markets, and we are proud to be associated with the introduction of this brand to the Twin Cities.”
Kramer’s commitment to developing multiple vomFASS shops comes after years of entrepreneurial yearnings while she was developing a successful career in marketing communications in large corporate environments. The opportunity to explore those yearnings came as a result of organizational changes in the large financial institution where she worked until early 2012. Kramer decided the time was right to begin controlling her own destiny. Becoming a vomFASS franchise owner was an ideal fit in that it blends her passion for quality food and cooking, commitment to health and wellness and enjoyment of developing relationships and connecting communities.
“I’d been looking for a business opportunity that could serve as an outlet for my passions for fine food and drink, wellness and nutrition, and developing social and business connections,” Kramer said. “After hearing about vomFASS from a friend who fell in love with the shop in Des Moines, I researched the company, ordered some products online and immediately fell in love with vomFASS. I am very excited to share my passion for vomFASS with Twin Cities community members and partner with other artisanal food and drink businesses.”
“Tamra is the perfect person to bring vomFASS to the Twin Cities. She is a talented professional who will do a wonderful job creating the sensory experience that defines our brand,” said Justin Gibson, president of Madison, Wis.-based vomFASS USA. “Given her drive, we’re confident she will be helping Twin Cities residents and visitors make tasty, healthy choices for years to come.”
vomFASS features handmade products from selected artisans who use traditional methods and follow exacting standards to produce their products. Kramer is deeply passionate about seeking fresh, high-quality oils, vinegars, spices, wines and spirits from small producers in Europe and the United States. vomFASS only sources its products from partners using natural processes, sustainable agriculture and ethical sourcing. The vomFASS concept has spread like wildfire across Europe since its launch in Germany less than twenty years ago. Since then, 300 vomFASS franchise locations have opened worldwide and the brand has won numerous accolades, including Franchise of Year in Germany in 2010 and 2012.
By selling hand-selected imported European oils, vinegars, and spirits and offering an educationally flavorful environment for customers, vomFASS USA has eclipsed projected growth figures this year. In just a few short years of franchising here in the United States, the concept has spread among entrepreneurs seeking a hands-on retail venture that encourages local community ties and embraces a distinct shopping experience.
To learn more about vomFASS in the Twin Cities, call (612) 860-9410 or email email@example.com.